Antonello Tedde a London College of Fashion graduate. Designer brand based in London, UK. Creates ethical, sustainable fashion handbags and clothing. Environmentally friendly women's bags and apparel. Eco-conscious purses, RTW and homeware pay tribute to the best luxury handwoven quality fabrics produced in Sardinia
Antonello Tedde's Journey from Childhood Inspirations to Sustainable Fashion. Every return to Sardinia is a journey back in time for me, Antonello Tedde. The rich, aromatic scent of Mediterranean plants envelops me the moment I step off the plane, transporting me back to the cherished memories of my childhood. These experiences, deeply ingrained in my heart and soul, fuel my passion for creating sustainable, eco-conscious fashion that celebrates my heritage and the planet.
The Scent of Memories. My earliest memories are infused with the scent of the Mediterranean landscape—reminders of waking up at dawn to the sounds of my father returning from the countryside. The simple act of warming milk over the fire and the smell of wet grass and earth filled our home with a sense of comfort and connection to the land. These smells and sounds are more than just memories; they are the essence of my inspiration, forever etched in my mind.
TA Legacy Woven on the Loom. One of my most vivid memories is of a minor, dusty road behind the village church, where I would watch my grandmother's skilled hands work the loom with speed and patience. It was a marvel how her aged hands could so deftly manoeuvre the frame, creating exquisite designs that seemed to bring the fabric to life. Her traditional long-pleated skirt, with hidden pockets of surprises and the handkerchief tied neatly under her neck, are images that have stayed with me, fuelling my creative spirit.
The Magic of Creation. As a child, observing my grandmother weave magical patterns into the fabric—scenes of men chasing animals and birds displaying their spectacular plumage—was enchanting. In these moments, I absorbed every detail, colour, shape, and valuable technique that would later resurface in my designs. This deep connection to my heritage and the art of weaving has been a constant source of inspiration, driving me to create fashion that pays homage to my roots and carries forward the legacy of craftsmanship and sustainability.
From Imagination to Reality. Years later, the knowledge and inspiration from those early experiences have come to life in my collections. The desire to create—embracing fabric, colour, and form—re-emerges in my work, reflecting the same passion and dedication that my ancestors embodied. My approach to fashion is deeply personal yet universally resonant, blending traditional Sardinian craftsmanship with contemporary, eco-friendly practices.
A Commitment to Sustainable Fashion. In today's fast-paced world, where sustainability in fashion has become more crucial than ever, my collections stand as a testament to the importance of preserving traditional techniques while embracing eco-conscious materials and processes. By infusing my designs with the essence of Sardinia and a deep respect for the environment, I aim to inspire a more thoughtful approach to fashion—one that values heritage, craftsmanship, and the planet.
Weaving the Future with Threads of the Past. My journey from a young boy enchanted by the art of weaving in a small Sardinian village to a designer committed to sustainable fashion is a narrative of passion, heritage, and innovation. Through my collections, I strive to keep the spirit of Sardinian traditions alive, offering pieces that tell a story and contribute to a more sustainable and ethical fashion industry. As we look to the future, let us remember the importance of authenticity, craftsmanship, and environmental stewardship in creating fashion that looks good and does good.
